Biography of Steven Marwick, the Author

Steven Marwick has been involved in internet marketing for a number of years and is the founder of a successful online marketing agency called Fairly Unique Media which is based in Scotland. He works as a freelance expert to help individuals and businesses to ensure that their websites are found by as many people as possible in the leading search engines like Google. The techniques and secrets of how he does this will be explained later in this e-book. He designs websites for himself and others using Adobe Dreamweaver.

Steven is very much a new media evangelist and is always looking at innovative ways to encourage the use of new technology. He is excited about the infinite possibilities offered by the internet to all kinds of businesses and is keen to help others to expand and grow in this relatively new sector. He is particularly skilled in explaining complex and technical ideas to people who are new to the field but can also work well with people who have more experience of the World Wide Web.

Why specifically an art marketing book?

Steven has several friends who are artists and who sell their art online and was inspired by them to write this book so that he could document and share his knowledge of internet marketing with the wider online artist community and provide a guide for those who are just starting out on the road to selling online. There seems to be a real shortage of information available for people who are just starting down the road of selling their art on the internet and this book will hopefully help to address the problem.

The fundamental difficulty many artists have to face is that although they are talented at their art, they are unsure how they should be marketing themselves and perhaps have very little previous experience of marketing. Steven has talked about this with many artists who say things like "I don't feel comfortable promoting myself and my art", "I would prefer to be able to concentrate on painting" and "Marketing is a necessary evil". The internet gives the great advantage of being able to project whatever image you wish to. Even if a person is shy and awkward at selling themselves in real life, doing so online should be relatively painless. The aim of this e-book is to show the reader how to go about marketing themselves in the best possible light.

You can contact Steven with any questions or comments about the e-book by visiting the contact page.